The Alumni Committee at the Faculty of Pharmacy, Applied Science Private University, organized a workshop entitled "Digital Marketing in Pharma" on Monday, May 18, 2026, as part of its ongoing efforts to connect students and graduates with the job market and enhance their professional skills.
The workshop was delivered by our distinguished graduate Mr. Suleiman Atieh, Portfolio Manager at Samara Pharma, who presented the latest concepts and strategies related to digital marketing in the pharmaceutical sector. He also highlighted the growing importance of establishing an effective digital presence and building a strong brand identity in a rapidly evolving industry.
In addition, the workshop addressed key tools and techniques used in modern pharmaceutical marketing, as well as the challenges and opportunities facing professionals in this field. This provided participants with valuable insights into current market requirements and emerging professional trends.
The workshop witnessed active engagement from students and graduates through discussions and questions that enriched the content and contributed to achieving its intended objectives, reflecting the participants’ eagerness to develop their knowledge and professional competencies.