Development of Brainstorming Tools and Techniques:
The influence on renovation level of idea and concept in Visual Commination Design
The target of this Master’s thesis aimed to study on how to develop, utilize, and apply of BRAINSTORMING to generate and produce new graphic and advertising concepts and Creative ideas throughout the development of its tools and techniques, before, during and post the whole design process. The study concentrated on IDEA in advertising design, and how to overcome the barriers and blocks that might encounter the designer while working out his brain for new ideas, in order to make the designable to communicate with the target audience, and to enhance the audience mind and visual experience.
The researcher stated the thesis problem as the urge and demand to involve the technical concept and creative ideas in all visual design work, because it is a kind of art that directly relating and contacting the target people to initiate, stimulate, encourage, spur, excite, incentivize, them with enthusiasm. to follow some purchasing behavior.
The research built its main concept around the question that says: Is there any need to involve the concept and idea in Graphic Design outcomes? so, the researcher setup his work methodology into two parts, the theoretical part which presented developed and utilized brainstorming techniques and tools to generate concepts and ideas and supported this with many theoretical examples. The second part is the practical one, which is totally used to convert the visual experience and the outcomes of the theoretical side into perceptible reality, throughout designing an assortment of posters and ads relating to several aspects of life.
The case study searches done by the researcher could not find any specialized studies directly related to this study, and this evidence is a result to deep and through searches done by researcher in Syria and Jordan, and the Worldwide Web. The researcher documented three studies about Creativity among preliminary and preparatory class students, and referred to College of Education and sociology in Jordan University.