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Art and Design

From Personal Branding to Artificial Intelligence… Specialized Workshops for Art and Design Students

23-4-2026

​The Department of Design and Visual Communication at the Faculty of Art and Design at Applied Science Private University organized a series of specialized training workshops aimed at developing students’ skills and enhancing their knowledge in the fields of creativity and modern digital technologies.

Lec. Yazan Abu Khashk delivered a workshop titled “Personal Branding”, which explored the concept of personal identity and the foundations of building a distinctive brand that reflects the student’s style and creative vision. The workshop focused on utilizing artistic works and digital platforms to create a professional and influential presence in the art and design market.

In addition, Lec. Issa Abu Hammad presented a workshop titled “Production with Artificial Intelligence”, during which students and participants were introduced to the fundamentals of prompt writing and image generation using Nano Banana Pro and GPT models. The workshop also included an introductory experience in image animation using the Kling 3 model, keeping pace with the rapid developments in artificial intelligence and visual production technologies.

These workshops come within the department’s vision of strengthening the practical aspect of education and connecting students with the latest contemporary creative tools and methods, contributing to the development of their skills and preparing them for the job market.

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