Research Title :Public Relations in Jordanian Governmental Sector Functions, Communicative Strategies and Activities - A Survey Study on Jordanian Ministries- - International Journal of Innovation, Creative and Change Volume 15, Issue 10,2021.
Authors : Dr. Nawzat Abu Al-Asal, 2Dr. Mikhled Al-nawafah
Abstract :
The current study sought to answer the following major question: What is the reality of public relations in Jordanian governmental sector? The study followed what public relations practice in this sector through their (functions, communicative strategies and activities). To get the information and especial field data related to the study, the instrument of the questionnaire was designed and applied to (22) ministries included (98) individuals from directors and practitioners using the comprehensive survey method. The study concluded with a set of results, the most prominent were: the public relations bodies practiced all their functions with a high degree and came in the first rank (communication function, followed by evaluation, planning and research). These bodies applied the communicative strategies with a high form; in the first rank came the strategy of (information, then persuading, agreement and dialogue). A lot of communicative activities were introduced that contained various contents with a high degree foremost of publishing activity represented in (news materials, press release, images, drawings and statistics).
Keywords : Governmental Sector
Jordanian Ministries
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