It is with great pleasure that I welcome you to the beginning of the
first semester of the academic year 2015-2016 at Applied Science Private
University (ASU) www.asu.edu.jo . We begin this semester with a lot of
effort to meet the standards of the Accreditation Committees and the
requirements of the Ministry of Higher Education and Scientific
Research. Students will soon notice the improvement in our teaching
process, starting from the curricula, teaching methods, and supporting
services (e.g., advising, extracurricular activities, and job
Department Establishment and Evolution:
marketing department in Applied Science University is considering one
of the leading departments among Jordanian universities. It was
established with the inception of the university during 1991. Since its
start, the department focus addressed the issue of providing the local
market with sufficiently qualified and skilful work candidates in the
graduates are highly esteemed and valued by a wide variety of local and
Arab companies; this is proven by the many graduates occupying leading
positions in many firms locally and across borders. In addition, a good
number of local leading firms are tracking and recruiting our graduates
The department celebrated the graduation of its first regiment of
graduates in 1994/1995, and until the summer semester 2014/2015, 2216
students have graduated since.
The department revises the study plan regularly in order to keep in
alignment with any emergent changes and advancements in marketing
practices. Critical changes have been made i.e. adding new modules such
as e-marketing and its applications as well as marketing information
systems. Moreover, some modules are now taught in English with
sufficient attention paid to the practical side of many taught modules.
The Marketing Department is committed to contributing to the progress
of the marketing science. This is manifested through specialized
marketing training courses targeting students at universities and local
communities as well as a wide range of seminars and symposiums conducted
internally and externally.
The Department's Vision:
A focus on implementing information technology and its applications in the education process
Have a valuable presence in local, Arab, and international conferences and symposiums
Expand the permitted base of students who can be accepted in marketing major.
and conduct specialized training courses that focuses on improving and
enhancing employees operational skills and efficiency in local and Arab
Marketing Department Goals
up with scientific developments in the marketing area to bring up to
date study requirements in the marketing department.
Nurture and prepare scientifically specialized individuals to assume posts in various marketing fields.
Scientifically prepare students to peruse higher education in marketing.
Develop and activate innovative abilities and transferable skills in the various marketing areas.
Establish and enhance relations with local communities and Arab institutes.
Contribute with consultation and expertise to local and Arab communities' institutes.
Develop and expand scientific research within the department.
and run training courses with the purpose of developing marketing
practices and skills of marketers in local and Arabic organizations.
and foster relations between the marketing department and counterpart
departments within local, Arab and international universities.
Support graduates in finding working opportunities in both local and Arabic markets.
between the theoretical and practical marketing teachings in a way that
enable students obtain work opportunities and measure up to challenges
in the work force market.
Means to Achieve Goals (Marketing Strategy)
Solicit highly qualified faculty members
Develop faculty members' proficiencies in ways that conform with knowledge and technical areas developments.
Provide the department with new and up to date textbooks and journals in marketing.
Employ technical and scientific tools in the teaching process.
Focus on the practical aspect throughout the teaching process by using techniques such as case studies, role-playing and others.
faculty members to participate in conferences, symposiums both local
and international as well as in publications and authorship.
to openness with local communities and organizations as well as
inviting leaders and specialized individuals to lecture their expertise
at work to students.
in scientific conferences and both local and international sessions to
empower and enhance faculty members' knowledge and experience in
teaching techniques through learning from others experiences.
Expand the use of computing and software applications in the teaching process.
Job Opportunities for Graduates:
This program provides graduate students with a wide variety of job opportunities in both public and private sectors:
Public Relation Officer