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العربية

Abdallah Qasem Bataineh

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Dr. Abdallah Qasem Bataineh

Acting Head of Business Administration Department

Abdallah Bataineh is associate professor of marketing at applied science private university Amman-Jordan. His philosophy and work focus on developing human capital. He received his PhD in Marketing from Amman Arab university in 2012. His favorite hobby is to do research from his office at home. Dr. Bataineh has multi research interests, like digital marketing and strategic brand management. He received outstanding researcher award from applied science private university for the academic year 2015/2016.One of his prominent career stations was being a marketing consultant for three years at SAMSUNG corporation in Jordan, which enabled him to start applying action research in the Jordanian market. With more than 12 years of academic experience; Dr. Bataineh had the opportunity to supervise and discuss a lot of theses on both levels MBA and PhD inside and outside Jordan. ​

​Full cv​​

  • - Digital Marketing and Social Networking Sites SNSs
    - Strategic Brand Management
    - Marketing Researches
    - Services Marketing
    - Integrated Marketing Communications

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Dr. Abdallah Qasem Bataineh

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