​​​​​Research Title :The Role of Targeted Marketing for Women in The Buying Decision Process A Field Study of Readymade Apparels Sector in Amman City –Jordan,

Authors : ​Abu Hantash .Lina,Rajab.Jehan

Abstract :The Purpose Of This Study To Identify The Role Of Women Targeted Marketing (Product, Price, Promotion And Distribution) In The Buying Purchasing process Of Ready-Made Apparels Within The Effect Of The Demographic Factors (Age, Income, Material Status, Educational Level) On This Relation, To Achieve This Goal Preliminary Data Were Collected Through A Questionnaire For Intercept Sample Of 384 Women Or Girls how Shopping At Malls In Amman City In Different Times And Places That Randomly Chosen With Various Demographic Characteristics (Age, Income, Material Status And Educational Level) . The Researcher Concludes That There Is A Positive Statistically Significant Relation To Women Targeted Marketing (Product, Price, Promotion And Distribution) Effect On The Buying Purchasing process Of Ready-Made Apparels( Pre-Purchase , Actual Purchase , Post-Purchase Level). And It Also Conclude That There Is A Positive Statistically Significant Relation To The Demographic Factors (Age, Income, Material Status, Educational Level) Effects On This Relation

Keywords : | Women Targeted Marketing | Women Targeted Product | Women Targeted Price | Women Targeted Promotion | Women Targeted Distribution | Buying Purchasing Process | Pre-Purchase Level | Actual Purchase Level | Post-Purchase Level | Ready-Made Apparels

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​​​​​Research Title :The Role Of Social Media Content In Customer Engagement A Comparative Applied Study On Jordan Universities Platforms

Authors :Abu Hantash .Lina ​

Abstract :The objective of this research is to investigate the role of social media content (context and type) in customer engagement. Additionally, discover the role of post scheduling, time lag , previous engagement , net sentiment and demographic factors as a moderate variables between social media content, and customer engagement. In order to collect the data from respondents of various Jordanian private and public universities, the researcher followed a quantitative and qualitative approaches and distributed 387 electronic questionnaires using stratified random sampling method. The collected data was analyzed using SPSS and AMOS 26 statistical tests programs. The results of this research showed that social media content has a significant role in customer engagement (students). However, the results showed that post scheduling, time lag , previous engagement , net sentiment and demographic factors as a moderate variables have a significant role between social media content and customer engagement. The research contributes to the existing literature through concluding that social media content both context and type are potent and efficient tool in private and public jordanian universitiesKeywords :Social Media Content, Social Media Context , Social Media Type,Customer Engagement,Jordanian Universities.

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