Research Title :The Role of Targeted Marketing for Women in The Buying Decision Process A Field Study of Readymade Apparels Sector in Amman City –Jordan,
Authors : Abu Hantash .Lina,Rajab.Jehan
Abstract :The Purpose Of This Study To Identify The Role Of Women Targeted Marketing (Product, Price, Promotion And Distribution) In The Buying Purchasing process Of Ready-Made Apparels Within The Effect Of The Demographic Factors (Age, Income, Material Status, Educational Level) On This Relation, To Achieve This Goal Preliminary Data Were Collected Through A Questionnaire For Intercept Sample Of 384 Women Or Girls how Shopping At Malls In Amman City In Different Times And Places That Randomly Chosen With Various Demographic Characteristics (Age, Income, Material Status And Educational Level) . The Researcher Concludes That There Is A Positive Statistically Significant Relation To Women Targeted Marketing (Product, Price, Promotion And Distribution) Effect On The Buying Purchasing process Of Ready-Made Apparels( Pre-Purchase , Actual Purchase , Post-Purchase Level). And It Also Conclude That There Is A Positive Statistically Significant Relation To The Demographic Factors (Age, Income, Material Status, Educational Level) Effects On This Relation
Keywords : | Women Targeted Marketing | Women Targeted Product | Women Targeted Price | Women Targeted Promotion | Women Targeted Distribution | Buying Purchasing Process | Pre-Purchase Level | Actual Purchase Level | Post-Purchase Level | Ready-Made Apparels
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