Roa’a Zidan is an architect, lecturer, and researcher. She has been a team member of EU HELAND Project & GOALS Project since 2013 at the Department of Urban Planning -Jordan University of Science and Technology (J.U.S.T). She received her B.S. & M.S. in Architectural engineering from J.U.S.T University. Roa'a currently works as a lecturer at ASU. Her research interests center on improving the quality of space, urban conservation, spatial behavior, spatial experience, cultural heritage, and sustainable tourism, mainly through the application of data mining, syntactical measures, statistics, observation, and spatial evaluation.