To achieve distinction in various design fields of science and research and serve the society.
To continuously develop the various design fields in all aspects, to improve scientific research, to focus on students and serve the society, to commit to governance in order to enable the faculty to reach a distinct position in the field of design education in the university.
- - Fairness and integrity
- - Virtue and good morals
- - Entrepreneurship and innovation
- - Teamwork
- - Institutional work and transparency
- - Reinforcing governance
- - Having a creative environment
- - Deepening knowledge
- - Applied scientific research
- - Partnerships and community service
- - Distinction and quality